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Crescent Training's services are offered to small
businesses, sometimes where no human resources department currently exists
to support their employees. However, they see also a need to include
management training in their portfolio of services, including that for
business development for small companies. Since the MBO in October, 2001,
John Cook explained that "the pace of change has shifted a few gears. We
found that our company data lay in several different places. We needed to
bring it all into one central location and have chosen WinShark crm." John
felt they were in danger of losing control as their business entered a
period of rapid growth and realised they did not have the time to learn
how to use a complex solution. Crescent Training needed an
"out-of-the-box" product, a full Client Relationship Management (CRM)
solution, powerful enough to grow with his business, yet able to be used
immediately. John knew of WinShark Limited and WinShark crm, a powerful
yet low-cost solution designed to help small businesses to grow and to
manage that growth. Most smaller companies recognise that a key to
increased profitability lies in the efficient management of customer
information. Many businesses maintain a simple database of their
customers. However, by using a full CRM system, efforts can be targeted
and measured more effectively. WinShark crm is such a system and will
assist profitable growth in smaller businesses in three strategic areas:-
 Increasing sales from existing customers
Gaining
completely new customers
Managing
business data more effectively for cost reduction
John contacted
WinShark and, after an in-depth evaluation of WinShark crm by Mel
Banting, his Programme Co-ordination Manager, Mel said "I have worked with
many CRM systems but WinShark stands out in terms of power and price".
John placed his first order for a single user licence for £99.99 in early
August and they are setting up WinShark initially in Crescent Training's
headquarters. They have begun to use WinShark and are mapping out their
"parties" - the term used by WinShark to categorise business areas - into
the following groups:-
Prospective clients
Existing
customers
Individual
clients
Employee record system
Each "party" in WinShark stores many levels of sub-data and all
Crescent's customers are now stored under the first three bullet points above. Each customer
can be tagged as actual or potential and business development
plans worked out for each. The next phase of John's plans for
WinShark crm include the very cost-effective, selective mass e-mailing of prospects
and clients and a network linking all his sites, running WinShark on a
multi-user basis. These ideas were unthinkable before WinShark provided the focus to
allow John to plan for growth and the provision of better services to
his growing client-base.
As John Cook says: "WinShark is helping to
reduce the complexity of our current situation and is showing us the way
ahead.
"
Why not check out the Crescent Training website by clicking here
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